Tag Heuer

Branded Editorial Content Series

Writer/EditorPROBLEM: Launch a new vertical within Newsweek focused on culture and attractive to premium brands.

SOLUTION: Partner with luxury watch brand TAG Heuer on a branded content campaign. The editorial series, dubbed “The Countdown” had stories leading up to trendy and interesting cultural events, from Miami Art Basel to New York Fashion Week. I pitched, researched and wrote most of the stories for the four month campaign, interviewing the likes of Henrik Lundqvist, Alec Monopoly, and many other experts in various fields.