Putting the sass in SAaS, a decade ahead of the curve. When software solution leader SAP wanted to breakout from B2B to B2C, they knew they had to be loud.

I spearheaded a custom content platform pilot program, meant to highlight each industry that’s powered by SAP.

We began with fashion, creating content that spoke to the cutting edge of design and how SAP would help their customers stay ten seasons ahead of the rest.

The crowning glory was a pilot web series wherein drag queens gave style tips to everyday people—and what do you know, with drag literally everywhere, 8 years ago we did predict then future.