Lux — Alexander Cavaluzzo

Propaganda

words+images for Fashion, Beauty, Tech, Finance +more

Concepting, writing + producing 5+ emails/week to an audience of millions

Pushed internal and external teams to embrace more editorial focuses and language, while still maintaining the required promotional messaging

Creative Director + Copywriter on SK-II's North American CRM Campaigns

Basic

produced and directed a web series of drag queens giving beauty and lifestyle advice

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Creative Director + Copywriter for SAP's new B2C initiative

Basic

WHO I WAS

monthly editorial calendars/content for a portfolio of luxury real estate brands in NYC and Miami

HOW IT WON

Pushed internal and external teams to embrace more editorial focuses and language, while still maintaining the required promotional messaging

Creative Director + Copywriter

WHAT I DID

Whatever it is, the way you tell your story online can make all the difference.