EXPERIENCE

EDUCATION

SKILLS

POTPOURRI

SENIOR COPYWRITER

  • Collaborate with the Chief Creative Officer and Global Head of social media to provide cutting-edge creative concepts and data-driven executions for prospective and existing clients including Shell Oil, Claritin, Uber, American Airlines, Dell, Leukemia & Lymphoma Society, Commvault, Alka-Seltzer, Kaiser Permanente, SK-II, and more
  • Manage/mentor junior creatives and community managers.
  • Overhauled content strategy for retainer clients, transitioning to a weekly editorial calendar model, regularly incorporating cultural trends, insights and experimental practices to inform creative.
09/15-PRESENT

EDITORIAL MANAGER

●      Drove the editorial process for the global social media channels of a multi-billion-dollar technology corporation, from ideation to publishing and amplification.
●      Audited channels and revamped editorial processes to create consistency in quality, aesthetic and tone of all content.
●      Built a closer relationship with Comms Teams members and various key stakeholders across the company.
05/20-10/20

WRITER

●       Authored articles, reviews and interviews related to all fields of art and culture
●       Cemented fashion’s worth amid art world contenT
●       https://hyperallergic.com/author/alex-cavaluzzo/
08/11-PRESENT

WRITER

●       Researched, wrote, and proofed editorial copy to support branded storytelling while maintaining journalistic standards 
 ●       Collaborated with in-house creative teams to develop content strategies that support marketing initiatives.
●       Communicated with editors regularly and maintained an editorial rollout calendar
 ●       Liaised with publicity reps to schedule and execute interviews with notables 
●      https://www.newsweek.com/authors/alexander-cavaluzzo
08/18-06/19