• Founded a creative studio to house projects, contracts, merchandise and other independent business ventures

• Develop content strategies and executions, averaging 20% spikes in engagement rates

• Write contracts and work with freelancers to manage and execute projects

• Deliver a wide array of innovative solutions within budget, saving an average of 15% in expenses for projects like: managing social media presences, 360 campaigns, branding, consultancy, and more

• Author content for leading publications across the globe, specializing in arts and culture coverage

• Acted as Hyperallergic's fashion critic for 10+ years

• Interview high profile subjects, direct branded content, ideate content expansion stratregies

• Wrote strategic creative copy for various platforms

• Maintained awareness of emerging trends

• Thought conceptually and solved problems

• Navigated briefings, timelines and budgets to ensure projects were delivered consistently and above expectations

● Drove the editorial process for the global social media channels of a multi-billion dollar technology corporation, from ideation to publishing and amplification

● Overhauled channels and created consistency in quality, voice, aesthetic and tone of all content

● Proposed streamlined solutions for the global editorial calendar (both short and long lead, ensuring timely coordination, relevancy and execution of content deliverables

● Built a closer relationship with Comms Teams members and various key stakeholders across the company

• Pen daily stories with an eye for what is highly shareable

• Lead and manage BlackBook’s social media channels (Facebook, Twitter, Instagram)

• Engage in a variety of editorial tasks including: interview notables (Candace Bushnell, Alaska 5000, Drue Kataoka), photograph and style shoots, manage freelance writers/interns, design decks for RFPs, Photoshop imagery for the website.

• Spearhead and create content for native editorial campaigns including clients such as: Coach, Svedka, eBay, Joe Fresh, H&M

Clients: Century 21 Department Stores, Aruba Tourism, espnW, RR Donnelley, SAP, SC Johnson, Jane Cosmetics, Stila Cosmetics.

Concept and collaborate with an Art Director to create and develop brand campaigns/cross-platform content from creative strategy with a focus on copy and messaging.

Prepare copy across a range of media including print, radio, television, social media, digital and more.

Participate in production processes including casting, directing VO talent, collaborating with directors, editors, photographers, etc.