SAFETY IN NUMBERS

Written By Alexander Cavaluzzo

CLIENT: Donnelley Financial

PROJECT: Sales Video

Role: CREATIVE DIRECTOR/ COPYWRITER

DUTIES: CONCEPTING, SCRIPT WRITING, PRODUCTION, CASTING, SET DESIGN, WARDROBE, EDITING

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Sales video for donnelley financial’s virtual data room, venue. By taking a cinematic direction isnpired by The mstrix, american psycho and james bond,Saw an increase in Conversion rate among customers of 12% and an increase in engagement rate across audiences of 35%.

Alexander Cavaluzzo http://alexandercavaluzzo.works/work
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