SPOT THE ALLERGENS!
CLIENT: CLARITIN
Role: CREATIVE DIRECTOR/ COPYWRITER
DUTIES: CONCEPTING, STRATEGY, STORYBOARDING, PRODUCTION, ART DIRECTION,
GAMEPLAY DEVISION, COPYWRITING, EDITING, MOTION GRAPHICS
uniquely gamified facebook ad created by hacking existing features of a regular unit, I CREATED AN
IMMERSIVE ENVIRONMENT FOR ALLERGY SUFFERERS TO GET LOST IN AND LEARN ABOUT THE 200+ TRIGGERS FOR THEIR SYMPTOMS.
15.6M impressions.
low CPM of $2.23 indicates success
the truly staggering result was an average view time of
9.99 seconds,
FOR the full ad experience,
click here (mobile-only):
