TRANSVISION

CLIENT: Sap

PROJECT: PILOT PROGRAM FOR B2C Ads

Role: CREATIVE DIRECTOR/ COPYWRITER

DUTIES: CONCEPTING, STRATEGY, STORYBOARDING, PRODUCTION,

ART DIRECTION, wardrobe,

script writing, COPYWRITING,

EDITING, MOTION GRAPHICS, music

b2c was bold new territory for the traditionally b2b advertising done by enterprise software company sap. but to show everyone that their technology touches everyone’s lives, we took them to bold new territory: with drag queens.

this pilot web series starred new york nightlife scenester leo gugu and lady of lalaland rhea litre before drag queens were everywhere—and proving we were all trendsetters ten years ago.