THE COUNTDOWN

Written By Alexander Cavaluzzo

CLIENT: Tag heuer

X newsweek

PROJECT: branded content series

Role: writer/strategist

DUTIES: CONCEPTING, editorial calendar, writing, reporting,

interviewing, publishing, image curation

Editorial series positioning tag heuer’s luxury watches as the “countdown” clock for major cultural events, as timepiece rbands do for tennis matches. put the brand in conversation with major tentpoles throughout the year and across the globe, including burning man, new york fashion week, the potterverse, and more. interviewed experts like henrik lundqvist, troye sivan and more.

Alexander Cavaluzzo http://alexandercavaluzzo.works/work
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